Affiliate marketing has evolved strategically over the years, and an important part of that change is search engine optimization. As our online presence continues to grow, search engine optimization continues to grow with it. As we discussed earlier in our blog posts, search engine optimization can be potentially useful as one of your affiliate marketing strategies. Let us take a look at the future of search engine optimization.
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The future of search engine optimization
A recent study by Borrell Associates indicated that companies spent $ 65 million on search engine optimization in 2016. In addition, the SEO industry will grow to an estimated $ 72 billion by 2018, and $ 79 billion by 2020. This indicates that search engine optimization has grown even more than previously expected. A separate survey has indicated that of approximately 350 vendors, more than 90 percent plan to increase or maintain their SEO budgets for the following year. Certainly, the future of search engine optimization is bright.
As the Internet becomes more affordable and accessible over time, there will be more users and more user searches. The future of search engine optimization will reflect these demographic changes. The ability of anyone to search for anything at any time is increasingly realistic. In addition, traditional advertising methods have been declining and appear to have a downward trend. This increases the amount of marketing campaigns in the online world that will have to be used.
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Search engine optimization and the modern home connected to the Internet
You probably use a digital assistant in your life without even thinking twice: the two that come to mind are Siri and Google Now, depending on your choice on the mobile phone. Digital voice assistant devices are becoming increasingly popular, with the likes of Google Home and Amazon Echo competing for the participation of a market that is far from being established. The purpose of digital voice assistant devices is to capture, process and act on voice-based and task-oriented requests and queries. Global sales of digital voice assistant devices are expected to grow exponentially to 15.1 million by 2020.
Digital assistants have redefined the search process, as users use commands and queries to engage in conversations similar to those of humans, instead of opening a browser window and searching for an answer. As a result, search engines run in the background and search traffic is completely denied. Obviously, this affects the future of search engine optimization, as these digital assistants take the user directly to a website, and do not allow him to search the engine results himself.
Knowing this, there are some things you can do to incorporate your future search engine optimization strategies in the constantly expanding world of digital assistants. You can maintain a conversational language that allows you to appear relevant for more voice-based searches. Your content will also have to become more complex. Digital assistants search more than just the web and can provide basic answers directly without searching the Internet. If they can provide a basic answer that does not require an extended navigation trip, they will.
It will also be important to expand its reach on other platforms. You can create a niche in social media platforms where digital assistants have not been established. Although this will not help you appear with the search results of the digital assistant, it will allow you to gain greater visibility in the areas where users are still managed. When incorporating SEO into your affiliate marketing strategy, you should consider creating a blog or a community of users on your website. This adds new content to your website in one day.